OpenAI’s E-Commerce Gambit: A “Small Fee” or a Herculean Task to Unseat the Titans?
Introduction: OpenAI’s audacious move to integrate in-chat shopping into ChatGPT is being touted as the next frontier in e-commerce, a direct challenge to the established order of Google and Amazon. However, beneath the veneer of frictionless transactions and agentic protocols lies a familiar narrative: a colossal undertaking riddled with integration complexities, user trust hurdles, and the immense gravitational pull of entrenched retail giants. Key Points OpenAI is attempting to shift the fundamental point of e-commerce discovery and transaction from traditional…